Host

Ariel Brooks Benz

Ariel Brooks Benz is the CEO and founder of BB3 Advertising, an independent media and advertising agency recognized as one of the Fastest Growing Companies in America by Inc. 5000 in 2024 and 2025. With two decades of industry experience, including roles as media director and director of new business at agencies in New York and Los Angeles, Ariel has built and operated agencies across multiple continents, serving an international client base with a focus on performance media buying. Her global perspective and expertise in cross-cultural marketing have shaped BB3's success in delivering optimized campaigns across TV, CTV, social media, influencer marketing, and digital platforms. Under her leadership, BB3 integrates AI and machine learning to advance market research, analytics, and content creation, driving innovation and meaningful connections between brands and audiences.

Appears in 1 Episode

Maximizing Influencer Campaigns

#1 Mar 17, 26

Maximizing Influencer Campaigns

How to Maximize Influencer Campaigns (Beyond Just the Post) Want to get more ROI from influencer marketing? This episode breaks down how top brands are turning influencer content into full-funnel performance engines across paid ads, email, and owned channels.Influencer marketing is no longer just about reach. It’s about repurposing content, optimizing performance, and scaling what works.In this episode of the Marketing Habits Podcast, we cover:How to turn influencer content into high-converting paid adsThe difference between influencers vs. UGC creators (and when to use each)Why usage rights matter (and how to structure them properly)How to identify “winning” content and scale it across channelsBest practices for writing briefs that don’t kill creativityHow to use influencer content across email, website, and organicThe real ROI difference between influencer marketing vs traditional adsTools, AI, and workflows to manage influencer campaigns at scaleWith brands doubling down on influencer marketing (as highlighted at Cannes Lions), understanding how to maximize content beyond the initial post is now critical for growth.